Give Us 2 Years And We'll Help You Generate One Million In Sales, Guaranteed.

SFBL Guaranteed Results Program Details

The Seven Figure Book Launch Program™ is a robust done-with-you and done-for-you program that helps entrepreneurs package their expertise into a high-impact offer that guarantees success and a great business book that skyrockets their income.

Don't Just Take Our Word For It, Here's What Others Say About The Power of a Business Book...

Here's What They Say About The Power of a Great Business Book...

"Having a best selling book is the greatest positioning tool that sets you as a person of authority."

Rob Kosberg is a #1 best selling author, founder of www.BestSellerPublishing.org and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal.

Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted.

"Experts gain influence not just from their ideas, but by making those ideas tangible through authorship - putting wisdom into a powerful form."

Michelle Prince is a best-selling author, sought-after motivational speaker, CEO and founder of Performance Publishing Group, a "partner" publishing company dedicated to making a difference... one story at a time.

She's helped thousands of professionals around the world become published authors through her consulting, courses, seminars, and done-for-you publishing services.

"If I had not written my book, I can sit here and tell you, I wouldn’t have ever been on Shark Tank."

Kevin Harrington is an original “shark” on
the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV
brand, and co-founding board member of the Entrepreneur’s Organization

Kevin Harrington has pushed past all the questions and excuses to repeatedly enjoy 100X success.

About The Seven Figure Book Launch–Guaranteed Results Program

The SFBL Program Includes:

The entire Seven Figure Book Launch™ Program with the following five Stages, Finish Lines and Prizes:

Stage One: Ignite

Stage One Finish Line: You have completed your Impact & Legacy Program Blueprint.
Stage One Prize: You have a clear vision of how you will generate one million dollars in sales through speaking, teaching, and book sales, and you will have the confidence to get there within two years or less.

Stage Two: Unleash

Stage Two Finish Line: You have validated your Program and you have sold your first three Program participants.

Stage Two Prize: You earn $12,500 cash minimum and at least $50,000 in sales.

Stage Three: Catapult

Stage Three Finish Line: Your entire Strategic Philanthropy Workshop has launched.

Stage Three Prize: You now have an amazing lead conversion machine ready to inspire right-fit clients to apply for your Program and you will have sold $250,000 worth of your High Ticket Programs.

Stage Four: Impact

Stage Four Finish Line: Your new book is complete, and you’ve successfully finished your Strategic Philanthropy Book Launch.
Stage Four Prize: You have a Book Launch Party and celebrate this amazing gift for the world. You feel an amazing sense of accomplishment from launching your Book, building a tribe of raving fans, impacting your cause, and monetizing your mission.

Stage Five: Scale

Stage Five Finish Line: You have generated One Million Dollars in new Sales.
Stage Five Prize: You have massively increased your impact, influence, and income and are inspired to continue to take that to the world. You finally have a business that allows you to live the life you’ve always wanted.

Eight Ways We Deliver Skills, Accountability, And Mentorship:

The Seven Figure Book Launch™ Program offers you the skills, accountability and mentorship to achieve your goals. We do that through the following methods:

Eight Ways We Deliver Skills, Accountability And Mentorship:

#1 - Jump Start Launch Call & Program Validation
To ensure we create your no-brainer offer as quickly as possible, we conduct a Private Launch Call and Program Design Workshop to nail your audience, offer and risk reversal strategy. We also help you implement your validation strategy so you can ensure that your program is a hit before it ever launches.
.
#2 - Learning Center
This Program is a hybrid "Done For You" and "Done With You" service. Where training is required, or for additional optional training, we provide a Learning Center that shares with you everything you need to know as well as exactly what to implement for your next steps. Anything covered in our training is also backed up by Group Coaching Calls.
.
#3 - Group Coaching Calls
Three weeks every month, our Seven Figure Book Launch™ Team offers mentorship calls. The calls focus on teaching you how to validate your Program, developing your sales skills to improve your close rate, and delivering your Program or service. This way, you can have individualized attention to get help with the things you’re working on.
.
#4 - Done For You Strategic Philanthropy Workshop
We will create a complete four-hour Strategic Philanthropy Workshop based on your content. You can use it to convert prospects into clients by inviting the attendees to apply for your Impact & Legacy High Ticket Offer.
.
#5 - 24/7 Community Access
You have access to a special Slack channel that allows you to ask questions immediately when you have them (think Facebook Group without the dopamine addiction). Not only will our staff be able to answer those questions, but you’ll be able to get help from other entrepreneurs who may be further along in the Program than you. Either way, you’ll have help at your fingertips anytime you need.
.
#6 - Accountability Partner
You have the option to choose your own accountability partner (we call it “Success Partner”) who will set goals with you every week of the Program. They will check in with you at the end of the week to help you stay on track and complete the Program in the shortest time possible.
And to get even better results you’ll invest 30 minutes each week to help them on projects, and they’ll do the same for you.
.
#7 - Done For You Book and Workshop
We interview you to extract your genius, following the framework of your signature Program. We then organize your methodology and use that as the foundation to create an amazing business book on your area of expertise. We also help you select a worthy cause to support with your Book Launch and create a “Kickstarter-style” website with eight different offerings to raise money for your cause and fund the lead generation list-building process.
.
#8 Scale To Seven Figures Mastermind
Once you’ve filled your founder's circle, you will be admitted into the Scale to Seven Figures Mini-Mastermind. Here, you will join other entrepreneurs who are working to build their businesses to seven figures and beyond. You will meet regularly to set goals, help each other, and solve problems. These Mastermind meetings are facilitated by one of our Senior Executives but are participant-led.

Your Program Bonuses:

Special Workshop Bonus (First 10)

Bonus #1 - Software Subscriptions & Support
We provide you with a custom CRM and marketing automation software subscription with enhanced training and support. This is the best-in-breed solution that will allow you to scale with the fewest headaches.
Value $6,084
.
Bonus #2 - Done For You Strategic Lead Magnet Funnel
You need a simple way to build your list with “Right Fit Audience” subscribers. We will plan and create this powerful tool for you.
Value $2,500
.

Fast Action Bonuses (72 Hours)

Signature Story VIP Experience : A Journey To Uncover Your Past, Embrace Your Present, And Design Your Next-Level Future.
You’ll get a 90-minute deep-dive conversation with Christie to uncover the pivotal life moments that have shaped you into the person you are today, and she will map out the core elements of your Signature Story—one that resonates with your audience and will position you as the go-to authority in your space. She will then use her powerful AI process to craft a polished, compelling version of your Signature Story so you can walk away with a 3,000-word story that feels authentic, empowering, and completely you—ready to use in your business, on stages, or as a springboard to your next big opportunity.
Value: $1,497
.
Gold Package Chapter in the next Stories Unleashed book
The Gold Package Chapter in the next Stories Unleashed co-authored book. This exclusive bonus allows you to share your expertise and story with a broader audience, positioning you as a thought leader in your niche. Your chapter will be professionally edited and featured alongside other industry experts, providing valuable exposure and credibility for your brand. This opportunity will elevate your authority and attract more ideal clients to your business.
Value: $2,250
.

Pay-in-Full Bonus

An Entire Done For You Virtual Summit
One of the fastest ways to build your tribe is by running a multi-speaker Virtual Summit. This bonus includes an entire Lead Generation Virtual Summit, Done For You.
Value $5,000

Components to Ensure Your Success:

Done For You By the Experts!
Take advantage of our over 61 years of combined sales, marketing and technology expertise. Rather than you having to figure out and do things on your own, our expert team will create and launch your Podcast, media one sheet and multiple other done-for-you components. No more guesswork, tech headaches, or surprise expenses so that you can focus on what you do best.
.
Everything you need in one place.
In our complete, comprehensive and strategic plan, you no longer have to piecemeal on your own a plan to create massive visibility in impact. This is the last program you'll ever need to create seven figures in sales! It's got everything you need in one place, and redundancies on top of that to make sure that you truly are successful.
.
Consistent Cash Flow and a Scalable, Seven Figure Business!
With a carefully curated and strategic plan built around you, you'll finally have the massive visibility and impact that you've been looking for in the first place. By building on the right model, the more you grow, the more time you have, not less!

Risk Free Triple Guarantee

#1 Viable Program That Guarantees Results
In our Risk Reversal model, you only pay 12.5% of the investment upfront. The rest of your investment is linked to your results (rather than a calendar). As your partner, we have aligned outcomes. Like a true partner, when you do better, we do better.
.
#2 No More Expenses Guarantee
At no time during the Seven Figure Book Launch Program will we come to you for any operational expenses - tech, editing, book production, staffing, or website creation.
.
#3 Million Dollar Guarantee
You make the final $50,000 payment only after you sell One Million USD in new Sales as a result of this Program.

Want a seven figure business leveraging the power of a book?

Book a Seven Figure Strategy Session Today!

About The Hosts and Program Facilitators

Christie Ruffino, Host

Hi, I'm Christie

Christie Ruffino isn’t just a serial entrepreneur; she’s a narrative ninja and a speed-loving strategist who turns entrepreneurs into empowered brand heroes. With a sparkling career as a business coach, podcast host, international speaker, and best-selling author of 18 books, Christie knows a thing or two about captivating an audience.

After three decades in business, creating three six-figure businesses, and empowering over three thousand women to boost their business revenues, Christie has mastered the art of blending story, systems, and community to help more people and make more money. She’s not just a coach; she’s a Profitize Your Purpose™ guru who guides her clients through the strategic art of clear messaging and dynamic brand building.

When she’s not crafting killer strategies or leading the charge on her Harley at triple-digit speeds (because who needs skydiving when you have horsepower?), Christie is a self-proclaimed “serial smart ass.” She’s also a devoted grandma to the two most adorable grandkids on the planet and has an extensive photo collection to prove it!

Christie's currently living in the Floridian sunshine with her little dog Missy, until she's ready to embark on to her next adventure.

Tom Matzen, Co-Host

Hi, I'm Tom

Tom has started some 93 businesses of his own, eleven of them to seven figures and beyond. More importantly, his personal coaching clients have generated more than one hundred seventy-five million in sales in dozens of industries across the globe.

However he's made more mistakes on his own businesses already than most people make in a lifetime. He has made and lost millions, several times over.

He is two time international best-selling author with some 178,000 copies of his books sold to date. Tom shares his authentic-self with communities around the globe with real-life stories of glorious triumphs and colossal failures of how he has made and lost millions, several times over.

Leveraging this priceless knowledge Tom is on a mission to empower entrepreneurs to do good and make money at the same time. He is Co-Founder of ICONMAKER Live, Raving Fans For Life Academy and Links Golf Cafe.

Tom lives on the west coast of Canada, near Vancouver, and along with his 17 year old son Tyler, has made some 153 Kiva loans in some 67 countries over the last 7 years. This workshop will contribute all net proceeds to Kiva for more loans.

"Your past is not your fate, but can be the fuel for the future you were created to make." – Christie Ruffino

Writing a book is NOT about book sales!

Shocking, right? If you think publishing your business book would be your golden ticket to riches, I’ve got news for you: it won’t. And that’s not a bad thing.

Writing a book is about so much more than royalties. It’s about positioning yourself as the go-to authority in your field, attracting high-ticket clients who are eager to work with you, and using your book as the ultimate tool to elevate your brand, your income, and your legacy. The final stage of this process is where the true magic happens: turning your book into a lead generation machine. Imagine your book acting as a self-funded ad campaign, driving a steady stream of ideal clients into your business while simultaneously creating an opportunity to give back. By leveraging your book as both a revenue generator and a tool for charitable donations, you amplify its impact far beyond your business—creating a ripple effect that benefits your audience and your community.

I didn’t always understand this. In fact, I learned it the hard way...

By the time I hit book #17, I thought I had this whole publishing game figured out. I mean, seventeen books? That’s nothing to sneeze at. But while those books gave me some credibility and visibility, they didn’t do much to move the needle in my business. My turning point came when I finally paired my book with a high-ticket program that delivered real, measurable results. That’s when my business started to soar—and everything clicked.

Looking back, I waited far too long to figure it out. I struggled, not because I wasn’t willing to do the work, but because I didn’t know what I didn’t know. And let me tell you, ignorance is not bliss when you’re pouring time, money, and energy into something that isn’t working.

That’s why I'm SO passionate about this program!

This isn’t just another course on how to write and publish a book. It’s a roadmap for building a profitable, purpose-driven business around your book. It’s about helping you break free from the grind of chasing clients and finally start attracting the right ones—those who value your expertise, respect your time, and are ready to invest in what you offer.

If you’re an industry expert, coach, consultant, or professional preparing for your second act impact business, the Seven Figure Book Launch Program is for you. My mission is to help you leverage your wisdom and experiences to create more income, more time freedom, and a legacy you can be proud of.

If you dive deep into our process, you'll find it's strategic, value packed, and unlike what most other experts are teaching. Our aim is to shatter the myths they teach and help our clients:

...*...Ditch the idea that book sales are the ultimate goal and focus on what really works.

...*...Create a high-ticket program that’s not only aligned with your book but also designed to deliver guaranteed results for your clients.

...*...Use your story to connect with your audience on a deeper level and position yourself as the guide they’ve been looking for.

...*...Monetize your book before it’s even finished. Yes, you read that right.

Here’s the best part: everything We’ll teach you is based on a philosophy of results-first. We don’t believe in charging people for a program that leaves them with nothing but strategies and credit card debt. Our approach is built on partnership and accountability, and by the time you’ve finished this book, you’ll have a system that actually works for you and your clients.

If you’re ready to write your book, grow your business, and create a life of purpose and freedom, let’s get started. You’ve got this, and We’ve got your back.

Let’s make magic happen... TOGETHER!
Christie Ruffino & The SFBL Team

"There is power in standing inside a vision and generating life from that possible future." – Christie Ruffino

Want to become a Referral Partner? Join us here.

When addressing financial matters in any of our Sites, videos, newsletters or other content, we've taken every effort to ensure we accurately represent our programs and their ability to improve your life or grow your business. However, unless expressly stated in our contracts and agreements, there is no guarantee that you will get any results or earn any money using any of our ideas, tools, strategies or recommendations, and we do not purport any "get rich schemes" on any of our Sites. Nothing on our Sites is a promise or guarantee of earnings. Your level of success in attaining similar results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, and financial situation, to name a few. Because these factors differ according to individuals, we cannot and do not guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business. Any forward-looking statements outlined on our Sites are for illustration purposes only and are not intended to be projections or promises of results you would attain and thus are not guarantees or promises for actual performance. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. Utilization of concepts or strategies presented may result in you incurring risks that are not appropriate to your situation and could result in financial losses. No profit or safety of capital is guaranteed. It should be clear to you that by law we make no guarantees that you will achieve any results from our ideas or models presented on our Sites, and we offer no professional legal, medical, psychological or financial advice. Facebook Disclaimer: This website is not part of the Facebook website or Facebook Inc. Additionally, this site is not endorsed by Facebook in any way.